intentional, restrained, artisan

OuR
approach

We value design that has moments of restraint and moments of  drama.

For I&A's invitation suite (left), the couple wanted to showcase their love of high fashion floral prints in a way that didn't feel flashy or ostentatious. We created a custom floral painting and paired it with  minimalistic graphic design, a stitched booklet and subtle embossing details. The end result felt understated yet strikingly elevated.

We gravitate to design that has moments of restraint and moments of  drama.

For I&A's invitation suite (below), the couple wanted to showcase their love of high fashion floral prints in a way that didn't feel flashy or ostentatious. We created a custom floral painting and paired it with  minimalistic graphic design, a stitched booklet and subtle embossing details. The end result felt understated yet strikingly elevated.

Our job is to delve deep into understanding your inspiration, to build off your ideas and to unearth a concept that deeply resonates.

For the Promontory dinner menus (right), Jesse wanted to represent spring as an explosive burst of energy that referenced florals in an innovative way.
We created layered monoprints of pressed wild flowers so they looked like wild, expressive art forms. They were accompanied by etched ceramic place cards.


Our job is to delve deep into understanding your inspiration, to build off your ideas and to unearth a concept that deeply resonates.

For the Promontory dinner menus (below), Jesse wanted to represent spring as an explosive burst of energy that referenced florals in an innovative way.
We created layered monoprints of pressed wild flowers so they looked like wild, expressive art forms. They were accompanied by etched ceramic place cards.


Our intent is for the artisan details to be discovered rather than seen at first glance; for each touch point to feel like a work of art.

For Ling and Chris' place card holders, (below) they wanted to share their  appreciation for art with their guests. We worked with a ceramic artist to design and create  keepsake bud vases that displayed the name of each guest on a petal. 





Our intent is for the artisan details to be discovered rather than seen at first glance; for each touch point to feel like a work of art.

For Ling and Chris' place card holders, (right) they wanted to share their appreciation for art  with their guests. We worked with a ceramic artist to design and create  keepsake bud vases that displayed the guest's name on a petal. 





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subtract the obvious and add the meaningful

make the complicated simple

find the intersection between art and design

“Elsa’s art is insane...she is a true artist. She sees your overall vision and incorporates it into her paper goods flawlessly. She’s also amazing to work with...she’s organized and on top of every detail and timeline. As a planner, It’s imperative I work with vendors whose process is fluid, easy and flexible, and Elsa’s is just that." 

Layne Povey  |  Lynden Lane Events

Process

Our tier 1 design fee for save the dates, invitations and day-of  paper/decor is $10K. Deliverables typically start at $15K.

This service begins with an in depth branding board and strives for never-been-seen-before deliverables. We will create a detailed watercolor art piece – which becomes an integral part of the invites and day of paper and is the clients' to keep in its original form – and will explore different bindery techniques, printing methods and innovative materials for a truly bespoke end product.

Tier Two design

Tier One design

We will be launching a sister company, The Elsa Murray Collection, in the coming months. This collection will be ideal for the client who is looking for a more streamlined process and to spend less than $10K on their wedding paper. If you are interested in learning more, please email us and we will update you about our launch timeline.
elsa@elsamadeline.com

Keeping our process seamless and stress-free is just as important to us as delivering exceptional deliverables.    Every detail is meticulously managed in-house using a white-glove approach to ensure the highest quality end-result. We tailor our process to each client- whether they are the collaborative type or prefer us to go through their planner- we take our cue from them to ensure a smooth, easy and bespoke client experience.


The Collection

Custom Design

Our tier 2 design fee for save the dates, invitations and day-of is $6K. Deliverables typically start at $9K. 

This service explores more traditional stationery formats and materials. It does not include a detailed watercolor art piece, but does include various spot illustrations, venue sketches, pattern/line drawings, and other graphic marks.

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Let's connect!