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We bring your inspiration to life through save the dates, invitations, and event day paper + decor in a way you'd never have thought possible.

What we do

photo by Alex Marie Photography

Drawing from her education as a book illustrator, Elsa seeks to layer elements that build off one another to tell a story. Many of the same principles to story boarding apply to event brand design– creating a cohesive experience, intentional pacing and hiearchy, building anticipation, and suggesting a narrative that leaves room for personal reflection.

founder, principal designer

Elsa Murray-Lafrenz

photo by Christina McNeill


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