owner and principal designer

ELSA MURRAY-LAFRENZ

Having grown up in a family of artists, Elsa is predisposed to nurturing beauty and creating meaning through the exploration of form, color, and texture. Her education at Rhode Island School of Design, followed by her professional experiences in making hand-painted wallpaper, color product design, book illustration, and art education, further inform her ever-evolving voice as an artist.

Working as a project manager for Jasmine Rae Cakes in 2016 introduced Elsa to the wedding industry. The following year, she took on a handful of custom wedding stationery clients which organically lead to the formation of Elsa Madeline Design.

Elsa lives in San Francisco down the street from where she grew up, with her husband, Spencer, and her daughter, Ivy.  

"Elsa was a natural collaborator from the very beginning of our project together, always eager to learn and do her own research of historical cues, color theory and unique materials that would bring authenticity to the pieces she was creating for such a special event. Elsa was professional, patient, kind and committed and always with a calming and helpful demeanour."

Natalie denyse | In good company PR