Artist, illustrator, and founder of Elsa Madeline Design

ELSA MURRAY-LAFRENZ

I grew up in a family of artists and went on to study illustration at Rhode Island School of Design. Since then, my work has taken many forms, from book illustration and hand-painted wallpaper to art education and, eventually, wedding stationery.

What connects all of it is curiosity. I’ve always been drawn to looking beyond what is immediately literal, following the things that spark something in me, and finding connections between ideas that may not seem related at first.

Wedding stationery became an unexpected home for that way of thinking. It brings together so much of what I love: storytelling, painting, materials, history, place, and the opportunity to create something deeply specific for another person.

Today, I take on a limited number of celebrations each year, allowing me to become genuinely immersed in each one. I approach every project as both an artist and a collaborator, bringing my own perspective to the process while always keeping my clients at its center.

"Elsa was a natural collaborator from the very beginning of our project together, always eager to learn and do her own research of historical cues, color theory and unique materials that would bring authenticity to the pieces she was creating for such a special event. Elsa was professional, patient, kind and committed and always with a calming and helpful demeanour."

Natalie denyse | In good company PR